Marketing News

Instagram measuring the success of ads

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By: TOM BRANNA

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Like it…then buy it. Instagram launched ads about year and a half ago, and now the platform wants to take things to the next level, offering a means for consumers to not only like what they see, but buy it too. According to a company blog post in June, users will be able to learn about a product or service and “then take action directly from an ad to sign up on a website, buy a product, or download an app.” In addition, Instagram will use more Facebook data to help advertisers target ad viewe...

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